DKNYMEN: See and smell the viral way

Attention aspiring filmmakers: Casting calls and director’s cuts are going right to the source – the catchy viral video. DKNYMEN and the social media brainiacs Brickfish have launched  the “DKNYMEN Director Challenge.”  The challenge, is for entrants to produce Web spots for the new men’s fragrance, DKNYMEN.

Spots will be judged based on the quality of imagery, soundtracks or original soundtracks that capture the essence of DKNYMEN. The Grand Prize video entry, selected by DKNY Fragrances from the top 100 highest scoring video entries, will have his or her video showcased on the DKNY Fragrances Web site.  The winner also gets a cash prize, a DKNY wardrobe and a DKNYMEN fragrance collection. The contest runs through November.

The onsite video strikes the tone – here’s one New York centric entry that’s leading the pack:

DKNYMEN Director Challenge Sponsored by DKNYMEN

Another sign that ad agency production houses are losing their clout? Possibly.  The virus is spreading.

Tagged as: advertising, Beauty, DKNY, fragrance, Video