Alphabet Cars: House Industries C1932 Ford

C1932 Ford by House Industries

Gasoline blood often runs in families.  Hot-rod customizer Angelo Cruz worked on Corvettes and influential one-offs like Harley Earl’s S.O. 10323 roadster, before he focused on freehand pinstriping and lettering becoming among the preeminent talents in the industry, called in for his precise touch.

On one project car, Cruz spent ten years building the C1932 Ford recreation. Cruz used prototype Thickstun high-rise intake manifold, Stromberg 97 carburetors, rare rounded-glass Stewart Warner gauges and Mallory dual point tach-drive distributor on the five-window coupe.

Cruz passed on his meticulous habits to his sons, and in a recent line of apparel and books this car culture cue has come full circle.  Andy Cruz and painter/illustrator Adam Cruz drew from their father influences with a fascination for stylization. Andy is  Principal at House Industries and Adam works on the illustrative aspects.House Industries is a Deleware-based type foundry that has made an imprint on countless billboards, greeting cards and logos.

Drawing from motoring pedigree, House Industries’ inspiration for attention to the line and letter is influenced by the precision of 1970s hot rod culture. Their creation of a line commemorating their father’s custom 1932 Ford Coupe is homage to this lineage.

House has created two T-shirts, two serigraphs, a set of shop rags and a 16-page signed and numbered booklet  offered at the C1932 debut show.

The T-shirts come in a one-quart paint cans with custom labels and lid stickers. Designer David Dodde hand-printed two serigraphs that Chris Gardner’s intricate line illustration of the C1932 and an illustration of the  Delaware C1932 license plate.

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Tagged as: Chris Gardner, Harley Earl, hot rod, House Industries