From the category archives:

Chrysler

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The votes are in — Carspondent, The Active Network and AAA announced the winners of the 2010 Active Lifestyle of the Year competition.

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    I served on this jury for the second year, and some of these categories were highly competitive. Manufacturers graciously provided vehicle for evaluation, and I personally drove vehicles in different areas of the country, in daily activities, for my part in the evaluation process.

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    And the big winners are:

    Super Value: Kia Soul

    Best Value On-Road: Chevrolet Equinox

    Best Value Off-Road: Nissan Xterra

    Luxury On-Road: Lincoln MKT

    Luxury Off-Road: Land Rover LR4

    Green ALV: Ford Fusion Hybrid

    Minivan: Chrysler Town & Country

    A jury of 13 automotive experts evaluates the entries in each category. The jury includes men and women aged twenty-five to eighty-one. Each juror brings to the table a special area of expertise within the automotive field. Many are also athletes. We have among our ranks two runners, two cyclists, an adventure racer, a skier, and two competitive race car drivers, (and a certain 33-year old dancer/cross-trainer/city mom.)
    [click to continue…]

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    The former General Motors Research Laboratory on 460 W. Baltimore, in known as the Argonaut Building, designed by legendary architect Albert Kahn. It was here that GM established its designers as company leaders, making the shape of the car, outside and in, forever interesting. The College of Creative Studies, an art school that is also one of the preeminent schools for car design in the world, has claimed the building along with a $145 million-dollar refurbishment, as home for it’s transportation design program.

    Design is indeed back in fashion.
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    Chrysler unveiled it’s long-term plans today and the first presentation established the definitive tone — it starts with the way things look and feel, so eloquently put as “soul by design.”

    Well it’s not widely-touted, most cars feature similar technology, differentiated by function, space and performance demands. With the race to build leaner cars as a global mandate, car companies are joining together to work with universities and research institutions to make cleaner cars — that’s in everyone’s best interest. The point of differentiation, personality and style left to the consumer comes down to the outline — car design. Hello car, welcome to the era of car design. [click to continue…]

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    Hurst Performance is a season performer in the car game. Founded in 1958, it’s responsible for beloved limited editions like the Hurst/Olds 442. The 1965 Barracuda provided the blueprint for the movement with Hurst Hemi Under Glass. Hurst went on to build a fleet of the Hemi Cudas for Chrysler, and the Dodge Dart, making it a Dodge-lovers’ icon. The last of the Hurst specialty vehicles was built in 1988, until the recent changing of the guard and alas the Hurst insignia is reborn. Now Hurst is back in the performance game with the surly 540 hp supercharged Challenger, marked by the Hurst signature black and gold hues.Everyone’s favorite car commentator Jay Leno weighs in on this bad boy:

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    Small Block Chrysler
    If I had a penny forever supposed automotive expert that told me Chrysler would be dead by spring, I’d have a full tank of gas. I couldn’t help it — I bet for Mopar every time. While the dangling Pentastar has taken a few nicks, it’s still glimmering with hope for Michigan people who lean tough on some aspect of the domestic automotive industry.

    Here it is June, and the assembly lines are cranking up for first, second and third shifts, and pension checks have been sent out. Chrysler, who has long been the bronze contender of Detroit, is still hanging on as Big GM and Classic Ford switch from first to second.

    Chrysler emerged from bankruptcy freeze last week. They’re not out of the woods, but they’re still in business. My father, a Chrysler loyalist forever, in his usual stoic die hard way has been forwarding me emails circulating amongst his fellow retirees, with cautious, skeptical splinters of pride. While many of those who bleed Chrysler blood have lost big this year — from line workers, to engineers and admin assistants to vps and 789 dealers and their employees — it’s still astounding that this scrappy company knows how to morph into viability. (How many new Chryslers are on the road? How many new cars, period, are leaving dealerships?)

    It seems at last the company is back to business as usual — management reconfigurations. For as long as I’ve known Chrysler execs they’ve played musical jobs. At least some of their key players have held on, like everyone’s favorite 300C design chief Ralph Gilles.

    A lot of work remains ahead and probably some more growing pains, as Chrysler attempts to blend with Italian leadership. This wasn’t a smooth process when Daimler swooped in after the then CEO sold his company out. I have my own war stories from a summer stint in the U.S. Newsroom in ‘98 racing to get the company clips out first.

    There are positives in quality of life for workers with this exposure to the Italian way of doing business– expect really good coffee in the Auburn Hills cafeteria and possible shutdown at lunchtime. Fresh from my own adventures in Italy, I can help but think that some notion of irreverent romance will add a little sauce to the pragmatic Midwestern disposition.

    Sometimes mergers produce twists of fate in the epilogue from — I’ve heard that for those Chrysler investors who didn’t dump stocks, their Daimler holdings are looking up. I’m not throwing my vintage Dodge gear on eBay anytime soon.

    Here’s how company docs are explaining business as usual:
    Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep®, Dodge and Mopar® brand vehicles and products. With the resources, technology and worldwide distribution network required to compete effectively on a global scale, the alliance builds on Chrysler’s culture of innovation, first established by Walter P. Chrysler in 1925, and Fiat’s complementary technology.

    Headquartered in Auburn Hills, Mich., Chrysler Group LLC’s product lineup features some of the world’s most recognizable vehicles, including the Chrysler Town & Country, Jeep Wrangler and Dodge Ram. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group LLC to offer an expanded product line including environmentally friendly vehicles.

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    I couldn’t resist reposting this tidbit of history. Funny how news is cyclical, like most other things.

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    If all goes according to plan, we as Americans, are making an investment. We are making an investment in the future of the American car, the global vehicle.
    If all goes according to plan, GM will be put back together again in a structure more efficient than the former bloated structure.
    If all goes Chrysler will make bella cars for small-car seeking American drivers, the way Fiat does across Europe.
    If all goes according to plan, we are moving toward an energy efficient future.
    If all goes according to plan, the dealers, suppliers, executives, UAW plant workers, retirees and contractors who’ve are in financial straits, will find new avenues for survival.
    At least, that’s what the plan calls for. What remains to be seen is how this plan will play out on everyday lives, how unforeseen events will affect this game, how people will pick up the pieces, and how Americans are going to buy and sell cars to make all of this rebuilding possible. Or as Michigan Governor Jennifer Granholm put it today, “We’re starting to hit rock bottom. We know there is an end to this.” We have the plan, now the end of the story remains to be written.

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    As my plane touched down this morning on a bright, sunny dry patch of runway at DTW in the McNamara terminal the familiar swell of homecoming filled me. Yet, as soon as I stepped on solid ground, I realized that this trip already feels different. Was I imagining it? Gone from people’s faces was the characteristic friendliness, the slow local amble was replaced by dullness, tight grimaces and flashes of trepidation.

    At the airport in New York, the lines were pushing and urgent as people cut in front of one another to make it through the rush. Here people seemed more in a daze, looking to go somewhere. The look was on the face of the vendors in the shops, to the young guys in Detroit Tigers baseball cats carrying duffle bags. Or maybe it was just the usual Monday morning blahs.

    I veered toward the Westin exit — an insider secret to Detroit airport pickups, the way to leave an airport in style with large windows exposing the 757 Boeings of the Northwest Airlines fleet. With my regular trips to Detroit, I’ve come to use this short cut several times a year, waiting for my ride.

    The Westin lobby was nearly empty though it was Monday around checkout time and my footsteps echoed as I pushed the stroller through the dim glow of sophisticated decor. I noticed a small cluster of people sitting on benches with nervous faces — they didn’t look like business travelers. Then I saw the sign pointing to the section where they sat reading “Interviews.” My son’s innocent 8 month-old eyes took it all in, gazing at the tall lights.

    My mother works downtown; my father is retired and works at home, so he was on chauffeur duty. He picked us up in front of the Westin entrance in mother’s Chrysler 300C complete with my son’s baby seat. They switched cars for the day to accommodate the growing family. My father’s Dodge proud, bright-red pick up truck isn’t built for Graco. Ever since I remember, my parents have driven new cars. In fact, the last car they own was in the early ’70s — before me. A Challenger perhaps? Or was it a Dodge Dart? They’ve almost forgotten themselves. That’s because lease cars were part of my father’s salaried contract. But, this Chrysler 300c is the last of the lease cars, my dad told me. My parents will be in the market soon.

    In the car ride to my childhood home, we began to talk about the pension cuts at Chrysler. The uncertainty is everywhere, even with my parents, who are Midwest practically comfortable. These days I consider them one of the lucky ones.

    Yet all my preoccupation vanished when we arrived home, and climbed out of the car in the driveway. I watched my son peer curiously around, the quiet, the gentle breeze, comforting him, the front door beckoning him of second home. He stretched out big and wide, enjoying all that extra air, the free space of Michigan to move around expressively, and to take his time. All at once I fell in love with home for him, for me.

    And so the tone is set for my homecoming — where I will spend the next week looking at my town with subjective objectivity, trying to sort out what has happened here in the last five months, and to guess what is to come. It’s a question everyone’s asking. Yet, here I find myself in this odd place of a certain perspective — immersed in the politics, the history and the culture of Detroit, and what it means to come from here, covering this city for some 15 years as a journalist and ambassador, and on the other hand, surrounded by the insiders of the automotive industry, the realities of making cars as an automotive writer. What makes this time different, is that it feels like everything is changing, vanishing, replacing, and shuffling, and standing still and moving forward all at once. Everyone’s watching, but is anyone listening?

    In some ways, just like my 8-month old son, I feel like I’m seeing it for the first time. It’s still good to be home. – TW

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    Unemployed Detroit auto workers have found more friends in late night television.

    Rapper Eminem and talk show host Jimmy Kimmel plan to fly 200 of the jobless workers to Hollywood for “Jimmy Kimmel Live.”

    “The auto workers, many of whom live and work in the Detroit area and are affected by the auto industry crisis, will come to Los Angeles to enjoy a rare talk and musical performance by Eminem,” ABC said in a statement.

    This follows comedian Jay Leno’s successful “comedy stimulus plan” show in April in suburban Detroit that was aimed at bringing some comic relief to the battered city.

    Michigan has the highest unemployment rate of any U.S. state at 12.6 percent, primarily due to the massive layoffs by struggling Detroit automakers. The jobless rate in Detroit is 22 percent, almost three times the national average.

    Eminem, originally from Detroit, has also recorded a video tribute to the city that acknowledges its contribution to the economy and praises its resilience.

    The rapper’s biographical movie “8 Mile” was filmed in Detroit and some of its bleak suburbs.

    Eminem is performing on Kimmel’s show to promote his new album “Relapse,” the first in more than four years.

    The auto workers, along with a guest, will also be treated to a private concert in Detroit by the Grammy-winning rapper.

    via Reuters

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    Welcome to the great divide — the 50 United States, albeit one with a severed hand. Yes, Michigan, bankruptcy headlines are only the tip of the story. Chrysler’s woes are a big giant anchor on the viability of the state Michigan. As the courts dredge the forlorn company for viability, paralysis grips the entire state, and the epicenter of Detroit resonates with pain as plants close their doors and residents wring their hands in anticipation. Our friends echo the sentiment, “It’s terrible here.”

    The media response hints at what people are feeling:
    The Detroit Free Press doesn’t mince words, with the headline Chrysler Bankruptcy Slams State. The New York Times is skeptical in editorial about the process. The LA Times is cynical in their recap.

    The bottom line is that the complicated economics and legal aspects of the bankruptcy have people scared, and economists we are not, but what we do know is that no optimal end is in sight soon. We’re hearing stories from the front lines from Auburn Hills to the Detroit River. We’ll continue to relay those to you.

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    The electric minivan is the automaker’s first product from its ENVI electric vehicle division that is intended for production as a fleet vehicle. It is a joint product with the U.S. Postal Service, although the two have not yet signed an agreement to produce electric versions of a cargo van for the parcel service company.

    ENVI has already produced five prototypes, which have been unveiled on the auto show circuit. The only other all-electric vehicle is the Dodge Circuit sports car with a Lotus Europa body and Dodge styling cues.

    The other four have been extended-range electric vehicles, meaning they have gasoline engines to extend the range of the batteries from 40 miles to about 400 miles.
    Via DetNews
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