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General motors

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The 2010 Cadillac SRX is here, and that in itself is commendable. Despite the inner turmoil, cuts, nips and tucks plaguing GM in recent times, Cadillac has managed to bring a straight forward, sound and sophisticated compact sport utility vehicle to market. The SRX is what it needs to be – a sensible take on the compact utility vehicle.

SRX has the persona of the uncle or brother-in-law who has pulled himself together after a rough bout. Accordingly, on the outward edge, the SRX had good looks going for it. While the grille gleams prestige, it’s more of a reminder of where Cadillac entered into the equation — a historic marque that seemed on target to take back it’s rightful place in the luxury game, with great cars and SUVs. Rewind to the beginning of the decade, and narrow in on 2004, when this Baby Escalade tread in the footsteps of the large SUV class ruler. PC or not, in those yester-years, car companies of all creed clamored for the profitable large luxury SUV business, from the Porsche Cayenne to the Audi Q7. Then, fast forward to the critically-acclaimed Cadillac CTS that changed the brand’s game — a car that could go toe to toe with the best of them. Goodbye tuna boat rep.

The product planning for the new SRX was already in motion when the impending disaster hit, and here is perhaps the last in the life cycle in form language message from the Cadillac marque for the moment.

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The inside of SRX feels a bit like an inflated — CTS — and that’s a good thing. The interior placement is well thought out with a sensible balance of technology and comfort planning.

Here’s where things get tough — there’s expansive fare in this segment from the Audi Q5 to Lexus RX 350 to the Lincoln, and the competition takes the cake on the track. So Cadillac edges in where it can in it’s current predicament — best pricing. The base MSRP is $34,155, and with acceptable numbers, it might be the right bang SRX needs to move units.

Assembled in Ramos Arizpe, Mexico, the 3.0 L V-6 and 2.8 V-6 engines are gutsy enough to move the larger vehicle from place to place without too much lag time, and working for 18/24 combine fuel economy between the all-wheel drive and front-wheel drive models. GM has made leaps and bounds from the days of nearly single-digit fuel economy in these refined, more-efficient engines. While premium fuel is recommended, standard still is compatible. Luxury leanings such as a Bose stereo and hand-stitched accents are standard for the base MSRP $34,155. Extras such as a rear backup camera, LED ambient lighting and a 40 gig hard disc drive and USB port are among a dozen options.

2010 Cadillac SRX

2010 Cadillac SRX


When consumers make their decisions based on all sorts of factors, we’d encourage a bit of emotion to enter the purchase game. We think it’s commendable that in a sordid year that Cadillac managed to keep a car competitive — there’s much more that could have gone wrong. The Cadillac SRX feels right — a respectable offering from the company no expected to hear much of this year. In lieu of Black Friday, never underestimate the power of the American deal.

More Cadillac on Gotryke:
Tougher than Leather
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The former General Motors Research Laboratory on 460 W. Baltimore, in known as the Argonaut Building, designed by legendary architect Albert Kahn. It was here that GM established its designers as company leaders, making the shape of the car, outside and in, forever interesting. The College of Creative Studies, an art school that is also one of the preeminent schools for car design in the world, has claimed the building along with a $145 million-dollar refurbishment, as home for it’s transportation design program.

Design is indeed back in fashion.
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Chrysler unveiled it’s long-term plans today and the first presentation established the definitive tone — it starts with the way things look and feel, so eloquently put as “soul by design.”

Well it’s not widely-touted, most cars feature similar technology, differentiated by function, space and performance demands. With the race to build leaner cars as a global mandate, car companies are joining together to work with universities and research institutions to make cleaner cars — that’s in everyone’s best interest. The point of differentiation, personality and style left to the consumer comes down to the outline — car design. Hello car, welcome to the era of car design. [click to continue…]

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After one week in the belly of the beast, I’ve returned to the hustle and bustle of New York City, 600 miles away from Detroit, but it might as well be one million. The sleepless city is hustle and bustle with the last rush of spring before it gives away to summer. People are shopping, albeit with coupons, but they are on the make. What a contrast to Detroit and it’s ancillary suburbs, where everyday life is in a frantic shuffle.

Sunday brunch noon at the once popular Sweet Lorraine’s in Livonia. Only three tables seated. Unemployed get-in-free night at the movies in Novi. Budget dining in Birmingham — the discreetly priced menu to keep people coming back even when they can barely afford it. Flood’s bar downtown Detroit on a Wednesday evening packed to the gills. People still have drinking money. Youngsters clamored for the budget deal of the Movement festival weekend package. Young Detroiters are looking for anyway to take the edge off, to forget, to be together, to get out of the house. Jogging, a free activity (if you don’t count expensive Nike kicks) is growing in popularity. Dance classes I attended were full and fierce. Long lines at job fairs with former proud vice presidents and administrative assistants rubbing elbows, hoping for a few open positions at Comcast or tech serv.

Mile after mile of for sale, foreclosure, forewarned. The conversations I had — with laid off workers, sons of wary car dealers, moms working triple shifts, buyout takers, and fearful students caring for fired parents — are too numerous to recount in quick soundbites. People are bracing for the storm, and their livelihood, their personal struggles deserve to be flushed out and heard. (More on that to come.)

The storm is only beginning to gather wind in the intangibles of banking lingo to the reality of hard-luck times. The impending disaster of GM looms uncomfortably close and very few really understand what this complex process entails for the everyday person, in Detroit and beyond. I’m not the only one shaking in my boots — see this excellent column forwarded to me by a GM spokesperson.

The General Motors question is a quagmire that is so massive, that we have no grasp of the tentacles this giant octopus entails. We’re talking about dismantling the backbone to our infrastructure secured in bonds and financing and hoping that it can be put back together again. I hope I’m wrong, about the supplier networks, the small business hard luck tales, the lack of structural support. I hope I’m wrong that no one will buy cars from a company or two in bankruptcy.

What worries me most is the morale in Detroit and what I felt — the cold, dark blanket of hopelessness, depression taking it’s toll after the buildup of constant anxiety. People need to keep socializing, keep moving, try not to drink too much, and be healthy. People need their basics, too, and the homeless and mentally ill need services, as their ranks grow. The mental health agency where my mother works in Detroit that serves a good portion of this population received a 25% budget cut. Where will these people go? Take a look at the foot traffic in some neighborhoods and see.

This is not to say that Detroiters are a fragile bunch. In contrast, across most communities is a strong, proud stock. I bring that message back, too. It’s what I heard from the musicians who rose to the stage and sang of their city with pride, like Monica Blaire, who performed in a solo showcase at the Charles H. Wright African American Museum and inspired with a message of hope and give-all-you-got effort at full crescendo. (Sing it Blaire!)

Detroiters are rooting for sports teams with more vigor, (even if they can’t afford tickets to the games) looking for signs of small victories and the possibility of elevator interviews.

Some people are plowing forward, who see rebirth in the wake of the destruction, who are plotting about life after cars. In my coverage of Movement, I learned about Recycle Detroit and the efforts of young entrepreneur in the mix on the greening of the city. What’s going to be happen remains to be seen, the unraveling of the Detroit economey seems to extend at least 5 years in the future. The bottom is still coming.

But it does it really have to be this way? Does Detroit need to give up the car business? I’m not convinced we need to throw in the towel. This taste of rain, is bittersweet, a cold damp that is hard to shake. I hope not. What we need now is the greatest turnaround in the history of American business, an All-American happy ending.

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Unemployed Detroit auto workers have found more friends in late night television.

Rapper Eminem and talk show host Jimmy Kimmel plan to fly 200 of the jobless workers to Hollywood for “Jimmy Kimmel Live.”

“The auto workers, many of whom live and work in the Detroit area and are affected by the auto industry crisis, will come to Los Angeles to enjoy a rare talk and musical performance by Eminem,” ABC said in a statement.

This follows comedian Jay Leno’s successful “comedy stimulus plan” show in April in suburban Detroit that was aimed at bringing some comic relief to the battered city.

Michigan has the highest unemployment rate of any U.S. state at 12.6 percent, primarily due to the massive layoffs by struggling Detroit automakers. The jobless rate in Detroit is 22 percent, almost three times the national average.

Eminem, originally from Detroit, has also recorded a video tribute to the city that acknowledges its contribution to the economy and praises its resilience.

The rapper’s biographical movie “8 Mile” was filmed in Detroit and some of its bleak suburbs.

Eminem is performing on Kimmel’s show to promote his new album “Relapse,” the first in more than four years.

The auto workers, along with a guest, will also be treated to a private concert in Detroit by the Grammy-winning rapper.

via Reuters

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Interesting, straight forward explanation of new transmission from the front lines.

For a detail explanations follow the jump.
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NEW YORK (AFP) — Embattled US automaker General Motors, racing to restructure to avoid collapse, plans to cut 1,600 white-collar jobs in the next 10 days, a GM spokesman said Monday.

“Starting this week, GM will write to 1,600 white collars to let them know they’ll separate by May 1,” GM spokesman Tom Wilkinson told AFP.

The layoffs are part of GM’s plan announced in February to shed 3,400 white-collar jobs this year in the United States, he said.

“We think we’ll complete most of that by May 1,” he said.

President Barack Obama’s administration has given GM until June 1 to present an aggressive restructuring plan, after the government, which has pumped 13.4 billion dollars in public aid into the nation’s biggest automaker, rejected its previous restructuring plan in late March.

GM, the former world’s leading automaker that has been reeling from an auto sales slump amid prolonged US recession, could be forced to file for a bankruptcy court-supervised restructuring if it fails to meet the federal deadline.

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General Motors has approved production of the stunning Cadillac Converj, its extended-range electric-powered coupe based on the Chevrolet Volt’s Voltec architecture. GM brass wants the car on the road by 2011, making it a 2012 model. The Converj is going to feature a 16 kW lithium ion battery that will propel it for 40 miles and a 1.4 liter four cylinder engine to recharge whenever needed.
via flylfy
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A solution to the world’s urban transportation problems could lie in two wheels not four, according to executives for General Motors Corp. and Segway Inc.

General Motors and Segway working together to develop electric vehicle for urban transport
The Project P.U.M.A. prototype is shown during a test drive in Brooklyn.
The companies announced Tuesday that they are working together to develop a two-wheeled, two-seat electric vehicle designed to be a fast, safe, inexpensive and clean alternative to traditional cars and trucks for cities across the world.

via “abcnews”
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In case you haven’t frequented car blogs this week, the Chevy Camaro is making the scene. In a very low-key presentation, Gotryke spied the Camaro last night at Cooper Classics. The cocktail napkins had designer Sangyup Lee’s cool sketches. The Camaro was one of several unleashed in strategic Manhattan locales. We’ll get back to you with some wheel time reflection soon. [click to continue…]

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