Hyundai

Don’t take it from take it from me. Heed the words of one of my favorite writers, Warren Brown of the Washington Post. Brown thinks the 2009 Hyundai Genesis offers luxury for common sense. And as usual, Brown has made a smart point. While the bum rush for hybrids and small cars is the general sentiment for those with a strained pocketbook, this affirmation ignores the American appetite for rationed indulgence.

Sure, it’s time to scale back and cut costs, but one too many of us are still unwilling to go without the things we enjoy. Long commuters, solid salaried employers and smart, sophisticated shoppers compose the UMCs (upper-middle class) that are the target for this ride. They’ve spent the last decade driving Lexus, BMW or Audi sedans. With the Genesis, here comes a car that doesn’t require a strict compromise on handling, ergonomic comforts or comfortable interiors, and down the road, it costs less, too. In an era where noble sacrifices are flaunted, this one has its talking points aimed directly Bimmer-buffs — which Hyundai doesn’t try to hide. “7 Series size, 5 Series performance, 3 Series price,” Hyundai execs quip. While gas might not be a saving point, sticker price is. It’s like a staycation for luxury buyers — stay in luxury cars for less.

What is likable about Genesis is the sumptuous and comfortable backseat, perfect for an accompanying adult’s afternoon nap and a confident throttle that propel people for a pleasant ride in long commutes.Genesis isn’t as enjoyable in response as the nimble Cadillac CTS, nor a gutsy BMW racer, but it depends on what the driver is going for. In the looks department, it’s frankly a bit of yawn.

The Genesis does have impeccable timing in a fickle market, enough to sail in under the radar with subtle luxury. It’s not a bulky SUV, nor a conspicuous premium gas sipper. Think of Genesis as a tasteful rider in tough times that goes from $32,250.00 to $37,250.00. Hmm. Its looks like Hyundai has socked one to Lexus using their own formula – build a deal they can’t refuse.

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