I served on this jury for the second year, and some of these categories were highly competitive. Manufacturers graciously provided vehicle for evaluation, and I personally drove vehicles in different areas of the country, in daily activities, for my part in the evaluation process.
And the big winners are:
Super Value: Kia Soul
Best Value On-Road: Chevrolet Equinox
Best Value Off-Road: Nissan Xterra
Luxury On-Road: Lincoln MKT
Luxury Off-Road: Land Rover LR4
Green ALV: Ford Fusion Hybrid
Minivan: Chrysler Town & Country
A jury of 13 automotive experts evaluates the entries in each category. The jury includes men and women aged twenty-five to eighty-one. Each juror brings to the table a special area of expertise within the automotive field. Many are also athletes. We have among our ranks two runners, two cyclists, an adventure racer, a skier, and two competitive race car drivers, (and a certain 33-year old dancer/cross-trainer/city mom.) [click to continue…]
I tested out Ford vehicles at the Dearborn Development Center with a special emphasis on safety and technology as a journalist/guest for their 2010 product review. Here’s what I experienced in simulation — the Cross Traffic Alert, which essentially kicks in when backing out of a driveway, rear sensors are set off by unseen approaching vehicles. I backed up as a car came flying down the track, sparking the car’s tech reflexes – a big beep and a flashing of red warning light alerts of what’s coming.
Radars systems installed also alert when the car senses approaching objects, which goes one step further than Volvo’s camara-based technology. Ford calls this Adaptive Cruise Control with Collision Warning with Brake Support. The system also automatically engages a brake-assist feature that aids in stopping before crashing. Ford’s BLIS (Blind Spot Information System) with Cross Traffic Alert debuts in spring 2009 on the 2010 Ford Fusion and Mercury Milan and then rolls out on the 2010 Taurus, MKS and MKT.
Also along for the tech-safety ride were Ford Models that already have option for self parallel parking, including the 2010 Lincoln MKS and the Lincoln MKT (see our review here). If you’re like me and not a master at negotiating spatial relationships, this feature is a winner. Self parking works seamlessly and more quickly (up to 7 mph) than Lexus’s self-park system, which was first to market with the technology on the LS 460.
While, I came away feeling safer, this technological savvy also contributed to my unease at the direction we’re all headed. The truth is that these features are pertinent in a society where many of us are just plain distracted — one ringing cell phone, one quick scroll for a new playlist on the ipod, or a sip from the piping hot coffee cup, and a driver’s eyes are off the road. Accordingly, if we continue down this path of doing while we drive, we may be moving toward cars that drive themselves, our own private vessels.
Lincoln is brave. Embarking on a ride and drive in Manhattan is no small undertaking. Yet, last Thursday they invited a group of regional media to test out their two newest models on the mean streets — the 2010 MKZ and the 2010 Lincoln MKT. Lincoln has upped their game and are not shy about showing it with product as they determine their niche in the marketplace.
Is the MKZ an Acura TL or Lexus ES 350? I’m not sure that it has to be. The current climate is making people reexamine their driving habits, so who’s to say how the roads are going to look after this skimming? It’s a changing marketplace that no pie chart can claim to predict with any degree of certainty. While price is certainly a factor, it feels like Lincoln is stil a period of reinvention. Let’s say that they’ve produced a contender in the toughest of times.
Perhaps Lincoln’s confidence in the wily East comes from a quickly revised redesign, including a more sedate and familiar body shape than the 2007 version, creating symmetry to the MKS. Once upon a time Lincoln flirted with calling MKZ Zephyr, heir apparent to a Ford legend. They’ve back pedaled into letter titles so the Z name is where we are — slightly confusing with the more elite MKS, but everything takes some getting used to in product title.
The addition of noise isolation technology shined on stretches of the Van Wyck, land o’ blaring horns and bumps. While the MKZ has Ford Fusion under pinnings in the 3.5 liter V6, the handling feels different, particularly in the steering column.
MKZ’s interior is fly — white stripes create clean edges, smart dash and a tastefully assorted instrumental panel. Materials were unobtrusive, no overshooting here in an effort to appear fancy. Think premium, not luxury — a solid position for a toned-down era. Also worth noting is that MKZ runs on regular, unleaded fuel.
I drove through tony Greenwich through the New York tri-state region until the lunch change. Worth noting that in the chic suburbia of Armonk, MKZ got love from the residents and workers at Mariani Gardens who had never seen such a Lincoln.
After lunch, I climbed behind the MKT, part II. Here we have another precarious mood — testing out a new car after a long morning. But Lincoln seemed to know what it was doing. I had no preconceptions other than the dozens of vehicles I’ve romped around in this tough category. MKT had a clean slate.
First impressions: The MKT crossover vehicle might not bear an exterior resemblance to the Ford Flex, but if I closed my eyes, I could channel Flex — and this is a good thing. We’ve been fans round these parts since our associates’ close dealings on Flex turf. The similar stride are due to the fact that MKT and Flex share an underbody.
MKT is a versatile performer, power is where it needs to be and the EcoBoost is a feel good trait on the AWD vehicle I tested. (It’s not standard, but it’s the way to go.) Most importantly, the interior was comfortable. I feel like this kind of vehicle is designed for long days behind the wheel, and nothing on the inside seemed to get in my way. Sometimes what you don’t notice speaks to a vehicle’s confidence. Clean and smart.
Navigating through Columbus Circle back to the homebase at the Essex Hotle, people gave MKT respect, the telltale mark of an appreciated new design. Lincoln passed the New York City nail biting test.
GoTryke caught up with rapper, actor, author and activist Common when he announced his partnership with Lincoln. Here’s what was on his mind.
How did the partnership with Lincoln come together?
My manager was telling me we might have this great deal on the table. He said Lincoln wants to do this deal where you will be representing and endorsing the 2008 Lincoln Navigator, and in return they want to promote my Common Ground foundation. I was really enthused about it. They were approaching it from a perspective that they knew my brand and they knew that it would be good to represent something with class and elegance and giving back to the community.
I feel connected to the brand, because the brand is doing things that are classy. I’ve seen them endorsing things in the community. At the end of the day they’re all corporations; their job is to make money, but they are giving back to the community. I didn’t have to do much research. I saw them do different things in the community and especially in the black community. I saw them supporting the black community.
What are some of the ways Lincoln can help your causes?
They endorse the reading of my children’s books. My children’s books deal with self esteem, empowering youth teaching them health and love for themselves. Financial is one helpful way and to sponsor events. Maybe connecting us with other sources for support.
What audience do you reach that is attractive to Lincoln?
I think that I speak to a multitude of people and walks of life. I break the color barrier and economic to those in the hood and those in the suburbs. I think my music hits a universal note. Beyond the music I think people are becoming aware of me as an artist and in film.
What are some of the other projects you’re working on?
I have the Soji hat line. I’ll also be working on a new children’s books. Eventually, I want to do a boutique record label. I’m doing my best to be good with real estate. I want to make more films.
Lincoln is a Detroit company. Is there a Detroit Chicago connection – where you’re from?
I definitely feel that Detroit and Chicago have a lot of connection and a rich history. Detroit that’s got that soul. J Dilla got that soul; he’s the best producer.