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Land Rover

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It takes a realistic optimist to be enthusiastic about vehicles in 2009. A realistic optimist looks at 2009 as the basis for a meaner, leaner decade, shaped by some sense of purpose. And purpose is surely what’s been lacking in the credit-driven capitalistic society. It’s an old trend with a new name: maturialism.

The reality is that 2009 was full of painful and complex issues that played out in the car business — the demise of the Detroit way, the deflation of sizzle in the super-luxury fantasy world, the further spiral of vehicles as banal, utilitarian means of transportation, and the omnipresent melting polar ice caps. But, there are some optimistic aspects of the moment. People managed to make cars happen, cars that have been in the works long before the bubble burst, and in this forward movement are beacons of hope — yes, hope, for a way that dictates a new approach for a new century, with research dollars devoted to looking at four wheels with fresh perspective

So without further adieu, Gotryke’s maturialist and guilty pleasures for 2009:

1. Ford Fusion Hybrid
The great Ford hope that betters the Toyota Camry Hybrid’s city mileage with 41 m.p.g. floss. The Fusion is a metaphor for everything that’s gone right with Ford lately — it’s attractive, it has a conscious and it’s mindfully made for the average new car buyer.

2010 Ford Fusion Hybrid

2. Audi S4
When the S4 landed in my universe, we had the aha! feeling that’s been missing lately in test driving. The beauty of driving expensive, extraordinarily crafted, svelte new cars. And then we drove S4. 333-horsepower supercharged V-6, clocking in with 26 mpg.

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3. Volvo XC60
Volvo continues to invent modern day safety and will carry the torch for clean Scandinavian car design. As parents, we can’t deny them. Everyone else step in line behind the holistic approach to driving.

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4. Land Rover LR4
What is your favorite SU…. Land Rover. Always. Land Rover knows the thick of the luxe SUV business — combining driving prowess with thorough cabin design and the pedigree that makes any mountain man feel right at home. In a future with less SUVs, only the strong survive.

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5. Toyota Prius
Toyota invented the hybrid game, and they own it with the most iconic hybrid shape, and a few additional highlights.

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6. Nissan Cube
When we climbed into the Cube with three adults and one baby, we didn’t expect to find unanimous love for the white box, but that’s exactly what happened. The interior created an eccentric ambiance that made our journey more fun, and redefine the geometrical car battles.

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7. Jaguar XFR

The XFR vehicle restored our faith in Jaguar as a true contender in the sly sports car segment. It was a head turner and a stand out and a ridiculous performer — and we want to go back.

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8. Porsche Panamera
Think of it this way — the 911 DNA, with the practicality of a sedan — ideal for a long Autobahn trip or picking up friends for a night of flossing. The design proportions of Panamera are different. And we need our design envelope stretched. We all know Porsche makes fast cars, but after the success of the Cayenne its interesting to see how they move forward in the future.

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9. BMW 750LI
We can’t help ourselves. B stands for Bad with a capital B. Here’s what we said in the review:
When you’re the big dog, sometimes it’s hard to decipher your finer points, but living with the 750 is an exercise in appreciation for the finer elements. While it’s voluminous, it’s also sleek, a canon cocked to unleash, that is best when zipping by on the highway.

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10. Dodge Ram
The fact that Chrysler could deliver a class A Dodge Ram in the midst of so much turmoil is proof in the pudding of how strong the truck biz is in Auburn Hills. And yes, we do need our trucks for towing and doing the big jobs.

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They figured out how to put coil springs on a pickup. Somebody send these guys to CERN to fix the Large Hadron Collider.

Honorable Mentions:

Chevrolet Camaro
The Camaro turns head. Outside of Corvette territory, it’s been sometime since Chevy has turned heads like that. While we have some quibbles about the roofline, it’s still an extreme pleasure.

Mazda 3
We drove Mazda 3 this summer. We hope Ford takes notes in it’s soon-to-be cousin Fiesta handling. I’ve long been a 3 fan, for it’s deft handling, but the grand touring five door really is the max to the minimum. Three’s good company.

Mercedes-Benz E Class
We like the elegance restored in the new E Class. We haven’t experienced it due to scheduling oversight. (The vehicle launched earlier in the year.) It’s our new year revolution to drive it.

Volkswagen Golf TDI
Yippy! It’s fun, it’s fast frugal feisty Fahrvergnügen. And also at 41 mpg on the highway. For the Wunderkind

Next Up: Why we are amped for Twenty-Ten.

Our Picks Reviewed on Gotryke:
Audi S4
Nissan Cube

Jaguar XFR
Dodge Ram
BMW 750li
Chevy Camaro
Land Rover LR4

Porsche Panamera

Toyota Prius
Volvo XC60

More on 2009 lists:
30 Most Expensive Car Crashes of 2009: Jalopnik

10 Defining Feminist Moments

Wall Street’s 10 Greatest Lies of 2009

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The votes are in — Carspondent, The Active Network and AAA announced the winners of the 2010 Active Lifestyle of the Year competition.

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    I served on this jury for the second year, and some of these categories were highly competitive. Manufacturers graciously provided vehicle for evaluation, and I personally drove vehicles in different areas of the country, in daily activities, for my part in the evaluation process.

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    And the big winners are:

    Super Value: Kia Soul

    Best Value On-Road: Chevrolet Equinox

    Best Value Off-Road: Nissan Xterra

    Luxury On-Road: Lincoln MKT

    Luxury Off-Road: Land Rover LR4

    Green ALV: Ford Fusion Hybrid

    Minivan: Chrysler Town & Country

    A jury of 13 automotive experts evaluates the entries in each category. The jury includes men and women aged twenty-five to eighty-one. Each juror brings to the table a special area of expertise within the automotive field. Many are also athletes. We have among our ranks two runners, two cyclists, an adventure racer, a skier, and two competitive race car drivers, (and a certain 33-year old dancer/cross-trainer/city mom.)
    [click to continue…]

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    Last week I joined Land Rover for a romp in their 2010 vehicle lineup — and I do mean romp. When packing for a Land Rover trips, boots are a must for long days in the elements. Our two-day trip included mud bogging in LR4s, Range Rover Sports super charging up and down lonesome hills evading highway patrol, and partaking in plenty of culture and delectable cuisine in outdoorsy elements. We’ve seen the world from the vantage point of the lucky Land Rover lifestyle — Morocco, Iceland and Belize. Never a dull moment in the world’s most capable off-roading luxury vehicles. Fact is, Land Rover lives for crunches and the luxury automaker is in a precarious place with big, hefty vehicles facing a challenging market, vying for a place in a downsized world. While the Range is no Prius, save-the-day vehicles have their place. And that place is exactly where we traveled — where big athletic Range Rovers rise to occasion.
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    After an evening of shop talk on brand directives, I set out bright and early in car #11 in the caravan from the Equinox in Manchester, Vermont. Land Rover’s choice for a launch was about more than eye candy — the British automaker has reopened their school at the Equinox, where guests can learn how to steer through all kinds of treacherous terrain from capable Land Rover instructors, who live for this stuff.
    LandRover_VT_008 [click to continue…]

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    Live from the Equinox in Manchester, Vermont, I’ve arrived in an 2010 LR4 chariot, complete with splashy new refinement. I’ve just heard about this video that’s all the craze in the UK as a 5.0-liter Supercharged Range Rover Sport goes head to head with a 4.2-liter Supercharged RR to 100mph then back to 0. My Range Rover experiences are more central to the woods, the jungle and the open terrain, but I wouldn’t mind doing this 0 to 100 mph test on asphalt either.

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    We love sports. We love the thrill of competition. We love a battle down to the last one standing. Blood, sweat and tears, and then the glory.

    With the barrage of bad news clouding sports of late, it’s good to be reminded that most players are actually down-to-earth, hard working individuals. Players that have unresolved personal issues that come with too much fame and money too young, or a lack of personal family structure often overshadow the down-to-earth nature of the average professional athlete. Most of these athletes achieved success by simply playing their hardest and following the rules that bind them on the court and off the field. And there’s those who stand out from the bunch — true, honest all-stars with integrity, and a conscience, too. Cheering for people we like is part of the attraction of sports enthusiasts.

    After interviewing dozens of NFL, NBA, MLB, tennis, hockey players, and of course NASCAR drivers, I’m always touched by the many who are involved in causes. They invite you to their events, they speak with seriousness about children or finding cures for illnesses. These are the men and women who make me love their games that much more — real champions.

    Many players across professional sports have their own foundations and participate on a regular basis in the effort to raise money and awareness. Our good friend CBS NFL (and prominent vintage car collector) host James Brown honors exemplary NFL players who show their leadership at the annual JB Awards with recent honorees including Ben Roethlisberger of the Pittsburgh Steelers, Larry Fitzgerald of the Arizona Cardinals, Joe Flacco of the Baltimore Ravens, and Washington Redskin Clinton Portis, who attended the April gala. ESPN devotes a The ESPYS are one off-the-court event where sportsmanship shines in the form athletes do-gooders in between the bravado of saluting those with the best moves.

    Unlike most televised awards shows, the ESPYS set a precedent with a portion of its proceeds designated for charity the V Foundation, named for its founder, Jim Valvano, a former North Carolina basketball coach who fought a long battle against cancer. Partnering with ESPN, the foundation has raised over 80 million dollars in 15 years.

    The Arthur Ashe Courage Award is another ESPY highlight along benevolent lines, honoring personal courage and or charitable works outside the sport venue, with winners including Muhammad Ali and another one of our favorite athletes tennis star Billie Jean King. Land Rover is on board with sponsorship — a good fit for rough and rugged off-road champ that is into rescuing people from peril. The ESPYs tape tonight and will air this weekend. We need more light on what’s athletes are doing throughout their communities to balance out players who behave like bozos and cheat or whose off-season foibles and bad choices cast a dark shadow over the sporting life. We like the good guys (and gals) the ones who shed light on towns big and small, the ones who often return home and give back to their native communities –who are the winners at the end of the day.

    Onto the glitz and glam of the year in sports for those at the top of their game. Here are our votes for ESPY night based on unscientific, biased fan basis: Serena Williams Tennis, Pittsburgh Steelers, Michael Phelps,Federer vs. Nadal 2008 Wimbledon Final, Usain Bolt Olympic Sprinter, F1 Driver Lewis Hamilton, Boxer Manny Pacquiao, Francisco Rodriguez, Shaun White Snowboarding/Skateboarding, Tiger Woods, Detroit Red Wing Pavel Datsyuk and the Wrestler. What are yours?
    And the nominees are: [click to continue…]

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    Snippy comments are floating around the Internet about Land Rover’s early July announcement to donate vehicles to the British Red Cross. Apparently, because Land Rover is a big SUV, it’s very uncool to write anything positive about the British automakers. And I’m sure there will be more quips about Land Rover’s decision to raise fund for the American Red Cross Disaster Relief Fund as part of a broader effort to support international Red Cross efforts.

    But, have to say that despite emissions concerns, Land Rover’s never been one to advocate big lazy SUV driving. In fact, while so many aspirational customers focused on Range Rover and LR3 as big city cruisers, Land Rover has consistently made the case for outdoors save-the-day adventures. I’ve had a first row seat to many of these expeditions in Iceland, Morocco and Belieze, which are nothing compared to the G4 Challenge, when man (woman) and machine put the elements to the test in the world’s exotic destinations.

    Tamara drives LR3 in Morocco

    From my experience, can’t think of a better production car to strengthen Red Cross rescue effort — competent off and on the road.

    Part of the latest news is that the G4 Challenge will be a source for funneling donations to the Red Cross and Red Crescent Society with money and vehicles. This year the competition takes place in Mongolia with teams from 18 countries. In the next two years, Land Rover expects to donate $2 million to Red Cross efforts generated by the G4 Challenge.

    “Land Rover is proud to announce this partnership with the American Red Cross,” Chris Marchand, executive vice president of marketing and sales for Land Rover North America, said. “Working with an organization such as the American Red Cross and specifically its Disaster Relief Fund allows us to provide much needed timely support to those most in need across the U.S. This effort is very much in keeping with Land Rover’s history of supporting preparedness and response to disasters around the world.” Have to say I agree.

    Also, interesting to note that while not everyone is churning out hybrids, many luxe automakers, like Land Rover, are cutting carbon dioxide emissions. Do you believe the hype? Look for a discussion on this hot topic in upcoming Go Green posts.

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